Privacy Policy
Effective Date: 4-1-2026
1. Introduction
Vertical Funder LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://verticalfunder.com/ (the “Website”) or interact with us.
This Privacy Policy is for informational purposes and does not create contractual rights.
2. Scope of This Policy
This Privacy Policy applies to:
- Website visitors
- Individuals submitting deals or financing inquiries
- Builders, developers, and investors we communicate with
- Business representatives interacting with us
3. What is Personal Information?
“Personal Information” means information that identifies or relates to you, including:
- Name
- Email address
- Phone number
- Deal/project details
- Financial or business-related information
It does not include anonymized or aggregated data.
4. Information We Collect
A. Information You Provide
We collect information when you:
- Submit a deal or financing request
- Fill out contact forms
- Call, text, or email us
- Request information about financing
This may include:
- Name, email, phone number
- Property and project details
- Loan amount and timeline
- Business or investment information
B. Automatically Collected Information
When you visit the Website, we may collect:
- IP address
- Browser type and device
- Pages visited and time spent
- Referral source (ads, search, etc.)
- General geographic location
C. Cookies & Tracking Technologies
We use:
- Cookies
- Pixels (e.g., Google Ads, retargeting)
- Analytics tools
To:
- Understand user behavior
- Improve website performance
- Deliver targeted advertising
You can disable cookies in your browser settings.
D. Third-Party Sources
We may receive information from:
- Marketing platforms
- Data providers
- Public records
- Advertising networks
5. How We Use Your Information
We use your information to:
- Evaluate and respond to deal submissions
- Connect you with lenders and capital providers
- Communicate with you (calls, texts, emails)
- Improve our website and services
- Run advertising and retargeting campaigns
- Analyze usage and performance
- Comply with legal obligations
6. How We Share Your Information
We may share your information with:
A. Lending & Capital Partners
To evaluate and structure your deal
B. Service Providers
Including:
- CRM systems
- Marketing platforms
- Hosting providers
- Analytics tools
C. Advertising & Marketing Partners
For:
- Retargeting
- Campaign optimization
D. Legal & Compliance
When required by law or to protect our business
7. Communications & Consent (Important)
By submitting your information, you consent to being contacted via:
- Phone calls
- Text messages
This may include:
- Follow-up about your deal
- Financing opportunities
- Relevant services
You can opt out at any time by:
- Replying STOP to texts
- Unsubscribing from emails
- Contacting us directly
8. Data Retention
We retain your information as long as necessary to:
- Provide services
- Maintain records
- Comply with legal obligations
9. Data Security
We implement reasonable safeguards to protect your information.
However, no system is 100% secure, and we cannot guarantee absolute security.
10. Your Privacy Rights
Depending on your location (including California), you may have the right to:
- Request access to your data
- Request deletion
- Request correction
- Opt out of certain data uses
To make a request, contact us at:
[Insert Privacy Email]
11. California Privacy Rights (CCPA)
If you are a California resident, you may have the right to:
- Know what personal information we collect
- Request deletion of your data
- Opt out of the “sale” of personal information (if applicable)
- Not be discriminated against for exercising your rights
We do not knowingly sell personal information, but some advertising activity may be considered a “sale” under California law.
12. Third-Party Links
Our Website may contain links to third-party websites.
We are not responsible for their privacy practices.
13. Children’s Privacy
This Website is not intended for individuals under 18.
We do not knowingly collect information from minors.
14. Changes to This Policy
We may update this Privacy Policy at any time.
Changes will be posted with an updated “Effective Date.”
15. Contact Information
Vertical Funder LLC
4701 Sangamore RD Suite 322 Bethesda MD 20816
202-253-6003
privacy@verticalfunder.com